Brooklyn
Reich
Social Media and
Influencer Marketing Expert
About Me
Brooklyn Reich is a social media strategist and director with over seven years of experience delivering creative, results-driven campaigns across industries like hospitality, healthcare, and real estate. Brooklyn combines strategic vision with hands-on expertise in social media strategy, content creation, and influencer marketing.
​
Adaptable and calm in the ever-changing social media landscape, Brooklyn excels at researching and evaluating new platforms to ensure brands stay ahead while making smart, cost-effective decisions. Known for pushing boundaries without compromising brand integrity, Brooklyn drives impactful, forward-thinking solutions.
​
Recent expertise includes in-depth strategic planning, influencer negotiations, and LinkedIn and TikTok campaigns, with a focus on storytelling, community-building, and delivering measurable results.
Snapshot
65+
Social Media Clients Managed in various industries since 2019.
200+
Developed over 200 short-form videos in 2024 for TikTok and Reels
18
Team Members trained in social media management and influencer marketing.
Skills & Familiar Software
-
Sprout Social
-
Brandwatch
-
Sprinklr
-
Hootsuite
-
Later
-
Upfluence
-
Social Blade
-
Pixlee
-
Spark AR
-
Facebook Ads Manager
-
Pinterest Ads Manager
-
Linkinbio / Linktree
-
Canva
-
Photoshop
-
InDesign
-
Lightroom
-
Wix
-
Wordpress
-
Mailchimp
-
Capcut
-
Slack
-
Google Drive
-
Asana, ClickUp, & Monday.com
-
Function Fox
-
Dropbox
-
Internship Program Management
-
Team Member Training
-
Team Member Recruitment
-
Social Media SOP's / Team Training
-
Submitting Clients for Awards
-
Instagram
-
TikTok
-
Facebook/Meta
-
Twitter/X
-
Pinterest
-
Linkedin
-
Youtube
-
Bluesky
Work Experience
MassMedia, Las Vegas
Social Media Director
July 2023 - PRESENT
• Developed comprehensive social media playbooks and strategic plans for corporate and consumer clients, driving KPI success across 10+ accounts and aligning messaging seamlessly with integrated marketing efforts.
• Created and executed full-cycle social media content, from crafting creative briefs to producing vertical videos and managing post-publication engagement; ensuring consistency in strategy and execution at every level.
OneSeven Agency, Las Vegas
October 2019 - July 2023
​Social Media Strategist & Director
June 2022 - July 2023
• Successfully managed a team of social media specialists, overseeing integrated marketing strategy, and implemented tactics to increase client engagement for 30+ clients in various industries
• Created and executed social media advertising campaigns that resulted in 20M+ Impressions, for a variety of clients on various platforms including Meta, Instagram and Pinterest. Managing these budgets to maximize ROI
Social Media & Digital Marketing Manager
October 2020 - June 2022
• Successfully managed 12-18 social media accounts for clients in various industries, including food/beverage, nonprofit, government, hospitality, and retail
• Developed and maintained relationships with key local and national influencers and successfully executed influencer campaigns that were both paid and in trade
Social Media Specialist
October 2019 - October 2020
• Provided regular reports to clients that demonstrated the effectiveness of their social media campaigns and provided recommendations for improvement
• Planned and executed several detailed client photoshoots, creating stunning visual content that resonated with their audience
