Brooklyn
Reich

With over seven years of crafting campaigns that deliver both creativity and results, I bring a nimble and innovative approach to social media strategy. From hospitality to healthcare, real estate, and beyond, I’ve helped brands find their voice, connect with their audience, and stand out in a crowded digital space.

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In the ever-changing world of social media, staying calm under pressure and ahead of trends is my superpower. Whether it's researching emerging platforms or deciding when to jump on the latest craze, I know how to push boundaries without wasting a dollar—or compromising a brand’s integrity. It’s all about making smart moves that drive meaningful impact.

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At MassMedia, I lead the social media department as its director, ensuring social media wasn’t just an afterthought but a key player in integrated campaigns. From Instagram storytelling to LinkedIn thought leadership, I built strategies that worked—and I didn’t stop there. I also developed a full influencer marketing playbook that turned big ideas into measurable results.

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Before that, I made my mark at OneSeven Agency, guiding a team of social media specialists and keeping client voices front and center. Analytical when needed, creative at heart, I helped brands exceed KPIs while staying true to their identity.

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Earlier in my career, I partnered with hospitality powerhouses at Back Bar USA and shaped public awareness campaigns like the award-winning “Smart About Water” project for the Truckee Meadows Water Authority. These experiences taught me the art of storytelling and the importance of blending strategy with authenticity.

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After earning my degree in journalism and strategic communications at the University of Nevada, Reno, I traded snowy mountain peaks for the desert skyline of Las Vegas, where I grew up. When I’m not crafting strategies or scrolling TikTok for inspiration, you’ll find me chasing National Park adventures or exploring the city’s unbeatable food scene.