Case Study
Carson Kitchen's Instagram

Carson Kitchen
2019 - 2023
Establishing Social Media Voice and Curb-Appeal
One of the greatest challenges of social media management can be capturing a clients vision and helping it come to life. For my client Carson Kitchen, the owner is a true master in the kitchen and has a incredible story-telling ability and witty sense of humor. While taking over their page in 2019, I knew we had to help refresh the imagery while introducing his tone into the copy. Now, their page is full of photos and videos that can only be described by the owner as "food porn" and captions that sound like they are written by the culinary genius himself.
Services:
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Social Media Management
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Influencer Campaigns
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Facebook & Instagram Advertising

Before (2019)
6k Followers
Engagement Rates (2023):
​Instagram: 2.9%
Facebook: 4.1%
Twitter: 4.8%

After (2023)
11.4k Followers
Establishing Voice

Reels

Results
113.5%
Increase in Instagram following
65.1%
Increase in Instagram Impressions
42.8%
Increase in Instagram Engagements in 2023
87.6%
Increase in Instagram Video Views in 2023