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Case Study

Carson Kitchen's Instagram

Carson Kitchen
  • Instagram
  • Facebook
  • Twitter
  • TikTok

2019 - 2023

Establishing Social Media Voice and Curb-Appeal 

One of the greatest challenges of social media management can be capturing a clients vision and helping it come to life. For my client Carson Kitchen, the owner is a true master in the kitchen and has a incredible story-telling ability and witty sense of humor. While taking over their page in 2019, I knew we had to help refresh the imagery while introducing his tone into the copy. Now, their page is full of photos and videos that can only be described by the owner as "food porn" and captions that sound like they are written by the culinary genius himself. 

Services:

  • Social Media Management

  • Influencer Campaigns

  • Facebook & Instagram Advertising 

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Before (2019)
6k Followers

Engagement Rates (2023):

​Instagram: 2.9%

Facebook: 4.1%

Twitter: 4.8%

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After (2023)
11.4k Followers

Establishing Voice

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Reels

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Results

113.5%

Increase in Instagram following 

65.1%

Increase in Instagram Impressions

42.8%

Increase in Instagram Engagements in 2023

87.6%

Increase in Instagram Video Views in 2023

© 2019 by Brooklyn Reich

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